Trusted by 5000+ gyms, studios and martial arts schools
Everything you need to run ad campaigns
Managed by marketing experts
Campaigns built and run by a team, not a self-serve dashboard you’re left to figure out.
Built specifically for fitness businesses
Targeting, messaging, and creative designed around gyms and studios, not generic small-business templates.
Retargeting campaigns that convert
Stay in front of visitors who don’t convert on the first visit, across Facebook and Instagram.
Regular insights & analytics
See performance data on a regular cadence, so you can see the real impact of your ad dollars.
Marketing for every stage of growth
Whether you want to re-engage past visitors or run a full-funnel strategy across Google and social, each package is built to save time, stretch your ad dollars further, and deliver measurable results.
Most people who visit your website don’t sign up on the first visit. Retargeting keeps your gym in front of them across Facebook and Instagram until they’re ready. We build the audiences, write the ads, and optimize continuously.
Digital Marketing Packages
Grow your business on any budget
Starting at
Turn past visitors into paying members with precision retargeting that keeps your gym top-of-mind and drives conversions.
Includes
Personalized onboarding and expert campaign setupAdvanced retargeting strategies & adsRegular insights & analyticsOne-time $99 setup feeStarting at
Attract new members through targeted Facebook and Instagram ads, then close the loop with retargeting to boost conversions.
Includes
Personalized onboarding and expert campaign setupAdvanced retargeting strategies & adsTailored Facebook & Instagram adsReal-time insights & analyticsOne-time $99 setup feeStarting at
Maximize growth with a full-funnel strategy across Google, Facebook, and Instagram — reaching new audiences and converting them into loyal members.
Includes
Personalized onboarding and expert campaign setupAdvanced retargeting strategies & adsTailored Facebook, Instagram, and Google adsReal-time insights & analyticsContinuous optimization by our team of digital expertsOne-time $99 setup feeZen Planner Services
Explore more ways to grow
Ready to stop guessing and start growing?
Zen Planner’s digital marketing team creates and manages campaigns built specifically for fitness businesses. We learn your audience, your seasonality, and what drives a prospect to walk in and sign up.
Frequently asked questions
SEO stands for “search engine optimization”. It’s the process of improving your website and content so search engines like Google show your business higher in search results. For example, if someone searches “best gym near me” or “yoga classes in [city]”, good SEO helps your website appear in the top results—driving more free, high-quality traffic to your site. Even if you run ads, strong SEO works 24/7 to attract leads without paying for each click.
Retargeting is an online advertising strategy that shows ads to people who have already interacted with your business—visited your website, clicked on a post, or engaged with a video. It works by using a tracking pixel or cookie to “remember” those visitors and serve them relevant ads later. This keeps your gym top-of-mind and encourages potential members to come back and sign up.
Lead generation focuses on getting people to give you their contact info (like an email or phone number) so you can follow up and convert them into members. Brand awareness focuses on making your gym known in your community, even to people who aren’t ready to join yet. Both are important—awareness builds recognition, and lead generation moves prospects into your sales funnel.
Many gyms see early signs of engagement within the first week of a campaign. However, the most reliable results typically happen after 60–90 days of testing, optimizing, and scaling campaigns. Digital marketing is both a short-term and long-term investment.
We track key performance indicators (KPIs) like:
- Leads generated → The number of people who gave you their info
- Cost per lead (CPL) → How much you paid to get each lead
- Conversion rate → How many leads became paying members
- Return on investment (ROI) → How much revenue was generated compared to ad spend
You’ll get regular reports with this data so you can see the impact clearly.
Not at all. Our digital marketing specialists handle the setup, creative design, targeting, and optimization for you. We also walk you through your reports in plain language, so you always know what’s working.
Yes. We’ll recommend a starting budget based on your goals, but you can scale up when you see positive results or adjust down during slower seasons. We’ll guide you on the smartest way to allocate your ad dollars.