How BackCountry CrossFit elevated their member experience with Zen Planner

For Steve Hartle, Owner and Head Coach of BackCountry CrossFit in Centennial, Colorado, opening a gym was a life pivot. After years in the insurance industry and feeling stuck in the corporate grind, he knew it was time to build something that reflected his passion.

CrossFit offered the challenge, community, and purpose he’d been looking for. Once the gym was up and running, Steve faced a new challenge familiar to many gym owners, and that’s balancing great coaching with the demands of daily operations.

To keep the focus on members and maintain a professional experience, he began searching for the right CrossFit gym management software.

Steve’s decision to go with Zen Planner came down to two things he highlights clearly:

1. Real support from real people

BackCountry CrossFit is located near Zen Planner’s headquarters. Many Zen Planner employees train at BackCountry, and that personal connection gave Steve confidence.

2. A platform that works without babysitting

Steve needed software that didn’t slow his team down. He chose Zen Planner because the product quality supported the way he coached and operated every day.

Steve’s priority has always been coaching. The administrative load of billing, attendance, tracking class flow, and handling membership changes can easily consume hours every week. Zen Planner’s automation changed that. 

The biggest benefit for BackCountry CrossFit is how much the system handles without constant oversight:

• Automated billing and renewals
• Accurate attendance tracking
• Class reservations that run smoothly
• Membership management that stays organized

For a CrossFit affiliate, time saved is energy you can pour back into athletes.

BackCountry CrossFit runs a consistent class schedule with steady daily traffic. Steve and his team rely on Zen Planner to keep that experience smooth:

• Members can register quickly from their phones.
• Coaches see accurate rosters before every class.
• Class sizes stay in check.
• Membership packages are easy to manage.

The result is a friction-free member experience, which is a big focus for Steve.

Steve’s coaching style is personal and community-driven. To maintain that, he needs tools that take care of the operational hours he used to lose to manual tasks.

For him, Zen Planner isn’t just software but it’s a support system that keeps his team focused on people, not paperwork.

When asked what he’d tell other owners evaluating gym management systems, he kept it simple, direct, and honest — the exact voice gym owners appreciate.

With a strong community and a streamlined operational system, Steve continues building BackCountry CrossFit around challenge, consistency, and connection. The right tools don’t replace great coaching — they give it room to thrive.

For Steve, that means more hours on the floor, more time with members, and a business that runs smoothly behind the scenes.

Want to streamline your gym like BackCountry CrossFit?

Schedule a demo and explore how Zen Planner’s CrossFit gym management software can save time, simplify class management, improve member experience, and automate gym operations.